Privateproperty is one of the oldest property portals in South Africa with its domain first registered in 1997. Over the years Privateproperty has pioneered moving the search for residential property online.
In early 2000 the business model was FSBO (only allowed Private Seller advertisements ) and aggressively worked to disintermediate real estate agents by offering a comprehensive flat fee advertising and sales support solution. After 2008 the company opened the website to Estate Agents with great success. By 2010 it had became the portal of choice for South Africans. All leading brands now push listings to the website where they are presented alongside Private seller stock. The business model for agents is subscription, unlimited adverts for a fixed fee, but products are also offered to enhance listings and improve quality and the resulting lead volume. The culture of Innovation has survived since the inception of Private Property and it is this quality that differentiates it from its competitors.
Nigeria is one of the most exciting opportunities in Africa, with a population of over 160 million people, many of whom are joining the rapidly growing and connected middle class.
In August 2011 Private Property found the right opportunity to join up with local Internet entrepreneurs, to form Private Property Nigeria. Since 2011 the company has been building a sustainable marketplace by educating industry players about the benefits of internet advertising and leading them online by demonstrating results. Most properties are photographed by a team of photographers and to maintain quality all new listings are moderated for authenticity. Private Property has established a leading position by traffic, add volume and revenue and is on track to grow ten fold during in the new financial year.
For competitive reasons details of some early stage investments are not disclosed.
Buy Rent Kenya is passionate about simplifying property decisions by connecting people and properties. The company’s aim is to be a one-stop solution for all Kenyan property seekers to find details of all Kenyan properties available to buy, rent or sell in one website.
With a focus on creating the largest real estate community of buyers, sellers, renters, brokers and developers, Buy Rent Kenya is transforming the way consumers make home-related decisions by providing comprehensive search facilities covering residential and commercial properties alongside complementary tools and information built on their unique market leading technology.